Retail & e-commerce
Sale on? Tell the street.
Put the offer where shoppers walk, drive and wait, and change it as fast as your promotions do.
- ThuUploadThe offer, once.
- FriGo liveBoards switch on.
- SatAdjustChange it if stock moves.
- SunPauseOr swap the offer.Sale ends
Change the offer as fast as your promotion does.
Illustrative
Why it fits
Made for offers with a deadline.
Take the offer to the street.
Choose the boards shoppers pass on the way to the shops: near your own stores, near a competitor's, or on the commute.
Move at the speed of the sale.
Swap the artwork, add boards or change the hours while the campaign runs. Once an ad is approved, a new offer can follow it onto the same boards.
Pay for plays, not packages.
Pick boards one at a time and pay for each play. There is no subscription, no setup fee and no contract to sign before a promotion.
When to run it
Run it when people shop.
Paint the hours you want on a weekly grid. Everything else stays off, so your budget goes where the shoppers are.
After work.
The weekday evening commute home.
Weekends.
The hours when people are out spending.
Sale day.
Run every hour while the sale lasts, then stop.
Illustrative
What it costs
Pay per play.
No subscription. No setup fees. You choose the spend, and the boards that suit your promotion.
US$1,000Example budget
8,330Plays, about
Estimated plays at the historical typical price. Your choice of boards and hours affects delivery. Not a quote.
Roadside billboards
Big boards on main roads and highways.
17¢typical play
Most plays 7¢ to 52¢
Malls
Mall concourses. High traffic, high intent.
60¢typical play
Most plays 7¢ to US$1.10
Street panels
Digital panels on city sidewalks and shopping streets.
9¢typical play
Most plays 5¢ to 20¢
Grocery and convenience
Boards in stores and at the checkout.
7¢typical play
Most plays 6¢ to 8¢
Bus shelters
Where people wait, right next to the road.
12¢typical play
Most plays 6¢ to 34¢
Typical is the middle play. The range shows historical price variation, in US dollars, from historical plays on US boards. I don't set a minimum spend. Some publishers do, and I'll tell you before you commit.
.svg){kind=small}
Still thinking?
Questions from retailers.
Can I run ads for a short sale?
Yes. Choose the days and hours, and run for a weekend or a week. Your ad goes to each publisher for approval first, and most approved ads clear review within a day, so give yourself that time.
Can I put ads near my stores, or a competitor's?
You choose the boards on a map, so you can pick the ones near any address you like.
Can I change the offer while the campaign runs?
Yes. You can swap the artwork, add boards or change the hours while the campaign runs.
What does it cost?
You pay per play. Most plays cost 6 to 37 US cents, depending on the board and the hours. There's no subscription, no setup fee and no contract. I don't set a minimum spend. Some publishers do, and I'll tell you before you commit.
Others like you
Who else is on the map.
Different goals, the same boards. Here are customers from other kinds of advertiser.
_logo.webp.png){kind=logo}
Your ads in Berlin_Chicago_Sydney_London_
Pay per play. Just you, your ads, and billboards.
- No contracts
- No sales calls
- No subscription
I've been asked to smile more. This is me smiling.