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Pricing

Pay per play.

No subscription. No setup fees. You pay each time your ad plays.

Name a budget. See what it buys.

Tune

US$200

Readout

Estimated plays

1,110

plays

Low370High2,220depending on the board

of ad timeacross all boards

One way to spread it

5 boards
2 weeks
8 hours/day

showings/hourper board, on average

Estimate details

A rough guide, not a quote. Uses historical prices on US boards, in US dollars. Actual plays depend on the boards, hours and availability. This does not reserve a board or buy continuous airtime. Some publishers set a minimum spend.

For your city and your goal

Try the cost guesstimator.

The slider is a quick look. This one works from real boards in the place you choose.

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By board

What a play costs.

Historical prices per play for each kind of board. Current prices vary.

  • Roadside billboards

    Big boards on main roads and highways.

    17¢typical play

    Most plays 7¢ to 52¢

  • Street panels

    Digital panels on city sidewalks and shopping streets.

    9¢typical play

    Most plays 5¢ to 20¢

  • Bus shelters

    Where people wait, right next to the road.

    12¢typical play

    Most plays 6¢ to 34¢

  • Malls

    Mall concourses. High traffic, high intent.

    60¢typical play

    Most plays 7¢ to US$1.10

  • Grocery and convenience

    Boards in stores and at the checkout.

    7¢typical play

    Most plays 6¢ to 8¢

  • Gyms

    Boards in front of people who are already motivated.

    9¢typical play

    Most plays 8¢ to 11¢

  • Office buildings

    Lobbies and elevators in business precincts.

    15¢typical play

    Most plays 6¢ to 28¢

Typical is the middle play. The bar shows historical price variation. In US dollars, on US boards. Kinds with too few boards here are hidden.

Why the price moves.

  • The place. It moves the price most. Some of the bars above run wide for that reason.

  • The hour. Prices can change by hour. Check the boards and times you want in the map.

  • The pace. You set the hours and the spend per hour. Slower stretches a budget over more days.

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