Board typesMedical Centres & Doctors' Surgeries
Your Message in Waiting Rooms That Actually… Wait.
High-attention environments where audiences are seated, receptive, and engaged.
Why it works
Best for
13.3 min average waiting-room time reported by surveyed US patients
PatientPoint, 2024 data. 11,009 respondents visiting physician offices with PatientPoint programmes. Published in 2025 by a waiting-room media company; not all US patients. Industry research. Not CAASie campaign results.
Patients sit down with a few minutes to fill.
A waiting room is one of the few places where people read what is in front of them.
The tone is quiet, so a clear and steady message suits it.
Medical centres provide rare advertising real estate: long dwell time + zero distractions. Patients and parents sit, look up, and actually read what’s in front of them.
Ideal for health products, services, local businesses, insurance, wellness, and community messaging.
What it costs
There are too few recent plays on medical centres & doctors' surgeries in your market to publish a typical price. It depends on the board and the hour.
What your ad needs
Every board has its own size. Upload your ad once and I match it to the boards it suits. Across all markets, these are the sizes medical centres use most.
If something won't fly, I'll catch it before you hit play.
Most boards are landscape. Design wide.
Keep the tone calm. Waiting rooms aren't loud.
End on one thing to remember: a name or a number.
Plays last about 15 seconds (boards run from 7 to 15). 69% of these boards are landscape. Based on medical centres that played ads in the last 30 days, in every market. Each board's owner sets its size and play length.
Still thinking?
The price depends on the board and the hour, and there are too few recent plays in the US to publish a typical figure. The cost guesstimator and the map show prices for the boards you pick. You pay per play, with no subscription and no setup fee.
Each board sets its own size. Across all markets in my board sample, the most common medical centre size is 1920 × 1080 (61% of boards). Upload your ad and I check it against the board you pick, before it goes anywhere.
Across all markets in my board sample, a typical play lasts about 15 seconds, and boards run from 7 to 15 seconds. Each board's owner sets its length.
Open the map and pick the medical centres boards you want, anywhere they are available. Availability changes, so the map is always the up-to-date answer.
Pay per play. Just you, your ads, and billboards.
I've been asked to smile more. This is me smiling.
